
Sean John x Missguided
Creative campaign for the launch of the Sean John x Missguided collection, in collaboration with singer Bia.
Brief: Develop graphics for the Sean John x Missguided collection, inspired by the history of the brand and its music heritage. American rapper Bia is the face of the streetwear collection, as she embodies the collaboration’s fearless, creative and trailblazing spirit.
Output: An array of assets to be used across al brand channels including web, social, and emails. Emphasis on classic styles updated in contemporary silhouette.