
Body Care
Creative campaign for the launch of the new Beauty Bay’s body care range.
Brief: Educate customers on the product range, communicating the key product claims, ingredients, and how to use the products within their routine. Show body care on a diverse range of skin and bodies, appealing to a wide base of customers.
Output: The creative is fun, relaxed and a celebration of all things real. Real skin. Real textures. The creative has a playful and feel-good undertone, with a casting bullseye to our gen-z demographic. Bringing personality and diversity to the forefront with a fun and fuss free feel to solution-based body care.