Brief: Visual identity, product development, and marketing plan for the Missguided Beauty range. The range is vegan and cruelty-free, designed to align with the brand’s bold, trend-driven aesthetic. Sold exclusively on the Missguided website and in Superdrug stores, the collection was developed to seamlessly integrate into the existing fashion-led brand universe.

Output: A cohesive suite of assets spanning all brand touchpoints, including web, social, email marketing, and in-store displays. The visual identity was crafted to ensure a strong, recognizable presence across digital and physical retail spaces, reinforcing Missguided’s distinct, fashion-forward appeal.