Brief: Elevate the brand through creative execution, steering ByBB in a new, more elevated direction. Pushing the brand’s creative authority and testing new new media formats to drive interest across organic channels.

Output: Step back in time to the gritty glamour of the 90s with a campaign that pays homage to the iconic era while showcasing Beauty Bay's new smoky eye palette. Using dynamic lighting to create harsh shadows which really bring the 90’s grungy glam aesthetic to life.