Brief: Create a brand identity for recipe app Cook that takes into consideration its main features and the value it brings to users. Cook redefines the way we experience and share the joy of cooking: it’s a global community of passionate food enthusiasts coming together to share their cooking journey.

Output: A playful and versatile design system to be used across app UX/UI and marketing assets. The logo is modern and clean, with a contemporary feel that aligns with Cook's tech-savvy approach to cooking. A vibrant and warm colour palette reflects the richness and diversity of cuisines worldwide. Dominant shades of deep orange and green evoke feelings of excitement and freshness.