Brief: Lash Revival’s existing branding lacked distinction and felt outdated, blending into a saturated market of similar personal care brands. The objective was to refresh the brand identity to feel more contemporary, sophisticated, and timeless while maintaining a clean and minimal look.

Output: The rebranding resulted in a cohesive and elevated visual identity. Deliverables included a comprehensive brand mood board, a refined logo with usage guidelines, a curated font selection with typography standards, a versatile colour palette, and custom iconography—all designed to reflect a modern and sophisticated aesthetic.