Brief: Relaunch the Missguided brand with a fresh identity and create anticipation around launch day. Campaigns and graphics emphasising new key items that embody the new brand direction, aiming to position the brand as a fashion trendsetter whilst creating excitement within the brand’s target audience.

Output: Socially led visual campaign designed to captivate and announce the new brand identity. Achieving a collective reach of 11.6 million, all images directed viewers to the email database sign up for additional details and a preview of forthcoming visuals. Visuals have also been used for OOH campaign with a reach of 122 million people within a two-week timeframe.