Brief: Raise awareness of Beauty Bay’s breadth of product and assert authority as the ultimate destination for the skincare obsessed. Lead with an educational approach to skincare advice, demonstrate authority and expertise, showcase real skincare concerns on real faces.

Output: Research and curate a visual response to this brand campaign brief, keeping in mind the longevity of the campaign and how this type of content would be designed and displayed on all major digital channels, including: Instagram stories, paid social ads, emails, website and app.